Copywriting
words are important
No matter how excellent your product or service, if you don’t use the right words to promote it you won’t connect with your target audience. Don’t worry… I’ve got you covered.
Website Copy
Your website is your shop window and needs to be engaging. I can help with elements like your headline, welcome message, about page and call to action, whilst taking into consideration all-important SEO.
Emails
I can write enticing email funnels that guide your reader to take the actions you want. To increase subscribers to your email list you could offer a lead magnet such as a 'how-to' ebook, which I can research and write.
Content
Good content is the key to a strong online presence. Whether it's eye-catching social media posts, interesting and educational blog articles or inspiring adverts, I'll get you noticed and build brand loyalty.
Print copy
Your message needs to be accessible to everyone and digital isn't always best. Leaflets, press releases, customer letters, magazine ads, brochures, invitations... I can handle all of your print copy needs.
Video/Audio scripts
With a formal qualification in performing arts I've helped write many creative pieces. I'll brainstorm with you to truly grasp your vision and help shape your next project to wow your audience.
Training materials
Are you an expert in something but need help putting your knowledge into a digestible format? I'll create dynamic course materials that your participants really enjoy and which gives them real value for money.
Ghost writing
Do you have a story to tell but need help getting the right words on the page? Talk to me and together we'll make your ideas come alive. I can also help with research.
Corporate Copy
I can craft attractive slide decks, shape research into reports, design read-worthy newsletters and write entertaining speeches. Talk to me about your specific needs.
bespoke
Whatever your copywriting needs, talk to me about your vision and I'll tell you how I can help. Book in a free, no obligation Discovery Call today to get the ball rolling.
How I'll turn your spark of an idea into reality!
1: the discovery call
You'll contact me to arrange a free, no obligation Discovery Call. We'll chat about what you're currently doing and what you want to achieve, and I'll throw in some ideas and options. I'll then put everything in writing with prices and pop it over in an email.
2: the Meeting
We'll meet in-person if local or via video call, and discuss the quote and brief in more detail. This is when I'll nail down your exact brand identity. Once you've confirmed you're happy to go-ahead and we've got a definite plan, I'll start crafting my first draft.
3: the first draft
I'll get the first draft over to you asap. You'll let me know of any edits and additions you'd like, and I'll rework it as required until you are 100% happy! We can meet to discuss things as many times as necessary so that you are kept firmly in the loop.
4: the finished version
I'll send over your perfectly polished piece of copywriting, and if the work is part of a bigger project that I'm doing for you, such as a website build or the management of your social media, then we'll continue to work together on the next phase!
Why is brand voice important?
Consider these four styles of asking someone if they need help, and the vastly different impressions they give…
Your brand voice is your distinct personality which needs to make the right impression with your target audience. When you’ve identified this personality, you then need to think about the perfect language to use to reveal it.
It’s also important that this personality remains consistent across all of your messaging so that you don’t confuse people and look unprofessional.
I can help you find your authentic voice and create guidelines so that your messaging always hits the right tone.